Volvo
Interface design for a digital kiosk for the Irish launch of the all-new XC90 — Volvo's flagship SUV.
Client
Volvo Ireland
Catapult Events
Agency
PixelSoup
Deliverables
Creative direction
Content strategy
Digital design
Showcasing iconic design
Design of an interactive kiosk for the Irish launch event of the all-new Volvo XC90 — showcasing the key safety features, efficient hybrid power, enhanced connectivity and iconic design of Volvo’s flagship SUV. The intuitive, touchscreen interface allowed event visitors to explore the innovative features of the XC90, configure their dream car, as well as book a live test drive at their local Volvo dealership.
Key features of safety, power, connetion and design — all centred around the user.
Scandinavian styling
A user interface that reflects the Scandinavian design principles of simplicity, minimalism and functionality — allowing the vehicle photography to take centre stage.
Designed to be as natural and intuitive to interact with as the Volvo in-car driver display.
Innovating for people
For nearly a century Volvo Cars have been making life easier, better and safer with cutting-edge technology. Bold innovations that deliver a premium experience through intuitive technology and effortless solutions are showcased through informative and engaging content.
Credits
Creative direction & design: Marc Walsh
Digital design: Katie West
Producer: Philip Lynch
Collaborators
Paul Williams, Producer, Catapult Events