Mitchell McDermott
Design of a data-led app for a construction consultancy that empowers ambitious top-tier companies to build better, faster and smarter.
Client
Mitchell McDermott
Agency
PixelSoup
Deliverables
Content strategy
User experience
Wireframes & prototype
Interaction design
App design
Iconography
Expertise at your fingertips
Mitchell McDermott are a full-service, data-driven construction consultancy that help some of the most ambitious companies on the planet with their most complex, challenging and business-critical projects — from new offices and homes to data centres and healthcare facilities.
With a relentless focus on quality, efficiency and new ideas, they offer hands-on quantity surveying, project management, funder advisory and specialist services — all backed by industry-leading technology. As a forward-looking consultancy, they are continuously leveraging historical data to accurately inform intelligent building decisions.
To ensure their clients are up-to-date on construction best practice, Mitchell McDermott wanted to use technology to house, and more easily deliver to their clients, their exclusive datasets and resources — expert briefings, data-led reports and industry trends — all easily on hand to help clients maximise every opportunity. There's now an app for that.
Staying ahead of the game
Giving essential insight into the current and future landscape of the construction industry in Ireland, the app helps users keep track of what's important and make profitable decisions based on Mitchell McDermott's extensive market research.
Data-led reports covering industry topics including inflation, planning and programme benchmarking, alongside expert briefings — on apartment standards and the building of data centres, hotels, residential developments and student accommodation, as well as Environmental, Social and Governance (ESG) trends — give clients all the key data they need to know.
Helpful tools — a cost calculator and a development stack tool — help clients quickly make informed decisions.
An iterative approach
To quickly ideate screen layouts, potential navigation options and key screen interactions were pencil sketched on paper templates. To help visualise the structure of numerous screens and navigation elements, simple wireframes were generated. These were iterated on and refined alongside continuous reviewing of delivered content and data.
Wireframe iterations with early navigation options
Market intelligence
Easily accessible content provides a snapshot of the most active sectors in the construction industry — from early stage viability to end of cycle demand — supported by graphics and charts, as well as commentary on stats and forecasted projections.
Building better, faster and smarter
Helpful tools aid clients in making informed decisions, quickly and easily. The Cost Calculator helps you quickly estimate the construction cost of your next project, while the more detailed Development Stack tool assesses the financial viability of your large-scale construction project.
Industry icons
Industry related iconography was designed to help users more easily identify specific tools and infocards in the app, adding additional visual interest and aiding content hierarchy — all helping to deliver a more usable experience.
Colour palette
The Mitchell McDermott brand colour palette had been developed to complement their brand characteristics — with the colours reflecting elegance and excellence and paying homage to the execution of their projects. The palette provides a range of opportunities to create clear, concise and sophisticated designs while still offering bold combinations. Additional tones of grey were added to allow for more flexibility.
Black
#000000
White
#FFFFFF
Pale Gold
#D3C39D
Hunter Green
#385958
Grey – Darkest
#202124
Grey – Dark
#46494C
Grey
#80868b
Grey – Light
#B8BEC2
Credits
Creative direction & experience design: Marc Walsh
Content design: Katie West
App development: David Mihalovics
Producers: Philip Lynch & Fergus Connolly
Collaborators
Anthony McDermott, Director, Mitchell McDermott
Paul Mitchell, Director, Mitchell McDermott
Conor Dempsey, Associate, Mitchell McDermott